Any internet user with an
email account understands how spam can be a total inconvenience. Each and every day, literally tens to
hundreds of these unsolicited messages flood a user's inbox. Regardless of its annoyance, spam has become
one of the most common ways to advertise on the web. The method is similar to how retail companies
distribute catalogs to potential customers via post mail. So what's the difference? Why does spam seem to be much more of an inconvenience?
One reason spam seems
unethical and inconvenient is because it has the ability to disrupt a user's
life, especially since so many of us rely on email these days. While some may agree that these unsolicited
messages are not as annoying as frequent calls from a telemarketer, spam has
proven to very intrusive. You also tend
to receive much more of it as opposed to catalogs and telemarketing calls.
Spamming beyond email
While email accounts are
the most targeted victims, spammers have become more innovative by using
platforms such as blogs, instant messaging, and social networking sites, such
as MySpace and FaceBook, to deliver their messages.
Some types of spam are
displeasing and outright unbearable.
Many of them contain ridiculous "get rich quick" gimmicks or the
offensive marketing of adult products and services. After filtering out a few of these messages,
more often than not, they come right back, as spammers are very
persistent.
The lie of opt-out subscriptions
One of the most
inconvenient forms of spam supposedly gives the recipient a chance to opt-out
and no longer receive the messages.
These spammers claim to only send mail to web surfers who have requested
it. In truth, most of the users on these
lists have not consciously agreed to receive spam. Many of them may have typed their email
address onto a website, unaware that it would be viewed by the public. These spammers claim to have good intent
because they give recipients a chance to opt-out or unsubscribe to the
content. The truth is that these
spammers are often the most difficult to stop because of their treacherous
behavior. Clicking on an opt-out or
unsubscribe link is one of the worst things a spam recipient can do it. This shows the sender that you are a person
that reads these messages - which helps them develop new strategies to become
more of an inconvenience. On top of
that, clicking on these links will only bring more spam to your inbox.
Understanding the level
of aggravation spam brings to a user, most internet service providers now offer
complimentary filters and blockers.
While these are helpful to some extent, they often cause more of an
inconvenience when an individual is forced to seek out and spend money on
programs of better quality.
Spam has been around since
the beginning of the internet and seems to be here to stay. While completely eliminating it may be
impossible, a user can limit the level of personal inconvenience by not opening
messages they did not request, never clicking on links found in spam, and being
cautious of where and how they enter details of their email account on the web.